Google is potentially considering charging users for AI-powered features on its search engine, a significant departure from its traditional free model. The reason behind this might be the high cost associated with AI technology, which is far more expensive than traditional search due to extensive computing requirements. Google needs to recoup the costs of running AI systems, especially considering the massive scale at which its search engine operates. Additionally, the shift towards AI is essential as newer technologies like generative AI chatbots offer more advanced capabilities than traditional search engines, posing a challenge to Google's advertising-based revenue model.

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