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Buying Small, Growing Big: From $1m to $26m
Acquiring Minds
Adapting to Market Changes Through Expansion
The company was originally based in Akron, where they had been for 60 years, serving a population of 800,000. However, with the population decline and uncertain legislation, the owner recognized the need to expand. They pivoted towards Cleveland, a larger market with a population of three and a half million. Despite initial shock, they acquired a small company in Cleveland to tap into the larger market, accounting for 12% of the company's annual revenue.
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