Merging Tradition with Modernity

Visiting the Museum of Anthropology inspired a profound appreciation for pre-Columbian art, highlighting the contemporary relevance of ancient geometric designs. The visual elements found in artifacts like the Aztec Sunstone and Mayan murals echoed the principles of optical art, leading to a creative synthesis. This fusion informed the design of a logo that integrated the Olympic symbol's five rings with the event's year, 68, resulting in a striking hypnotic effect that balanced modern aesthetics with traditional Mexican identity. The final typography echoed the design's vibrant energy, showcasing a successful blend of heritage and innovation.