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Profiteering Through Misinformation
Far-right media figures, exemplified by Alex Jones, leverage supplement sales to create financial independence from traditional advertising, diminishing the effectiveness of activist groups that target advertisers. This model allows them to monetize far-right messaging, employing existing networks of suppliers to produce and promote branded supplements. The cycle of misinformation fuels harmful conspiracy theories about health, undermining public trust in health systems while reinforcing their financial gains, illustrating a strategy where profit and propaganda interlink seamlessly.