How to Identify a Company's Research Maturity

Identifying a company's research maturity can be challenging, but conducting stakeholder interviews is a good starting point. By uncovering what the organization wants from research, what they already know about key questions, and how they want to integrate research into product development, valuable insights can be gained. Responses indicating a desire to learn and improve their bottom line suggest a more mature organization. On the other hand, if the focus is solely on running usability studies without considering broader strategic benefits, there is an opportunity to increase the maturity of the organization's approach to research.