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246 - Ideaflow - Jeremy Utley
You Are Not So Smart
design a crappy cheap experiment, gather data
"I've never seen an idea that just takes off from the get perfectly. You know? No of course," he says. "Experimentation is incredibly cheap actually there's really clever ways to hack a scrappy experiment all of a sudden data starts becoming cheaper and then you run out of excuses" The author has written three chapters in his new book about how to make experiments cheaper faster scrapier.
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