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The Diary Of A CEO with Steven Bartlett cover image

The Secret To Loving Your Work with Bruce Daisley

The Diary Of A CEO with Steven Bartlett

NOTE

The Power of Daydreaming for Creative Ideas

Neuroscientists categorize three systems of cognition: the executive attention network for focused tasks like solving a Rubik's Cube, the salience network for being aware of your surroundings, and the default network for daydreaming. Studies show that the default mode situations, like daydreaming, lead to the best creative ideas. Many people report having their best ideas while daydreaming, such as staring out of plane windows or showering. This year, lacking such moments due to restrictions, may have stifled creativity for some individuals. Renowned screenwriter Aaron Sorkin is a famous example of someone who derives creative ideas during daydreaming.

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