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Breaking Down the Google Monopoly Ruling — ft. Rebecca Allensworth
Prof G Markets
Market Vulnerability Breeds Change
The current dominance of Google, with its 94% market share, is vulnerable in an environment where default exclusivity is removed. This suggests that Google’s substantial investments in maintaining its position indicate an inherent market risk. As barriers to entry lower, market dynamics could shift, leading to potential changes in consumer preferences and competition among search engines like DuckDuckGo and Bing.
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