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Choices Between Descriptions
People do not make clean, clear choices between things, but rather between descriptions of things. Amos Tversky and Danny Kahneman discovered this key insight, redefining how humans think. Despite the lack of car chases or doomsday scenarios in their work, their findings have the potential to be transformed into engaging movie material. The process of writing for some, like Michael, involves significant time spent gathering and organizing material before the enjoyable task of actual writing begins.