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How I Bought an $8 Million Company with a $1 Hat | Kevin Espiritu
Leveling Up with Eric Siu
Testing Different Offers to Improve Conversion Rates
Running an e-commerce site alongside a blog presents the challenge of having two different funnels to gain emails with different intents. By constantly testing opt-ins, such as discounts and giveaways, on both platforms, the aim is to improve the conversion rates. While a blog has a higher opt-in rate, offering giveaways can result in lower quality subscribers. The key is to strike a balance between enticing offers and maintaining subscriber value.
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