Rory Sutherland
Tetragrammaton with Rick Rubin
00:00
The Opposite of a Good Idea Is Another Good Idea
Optimizing for the long term requires creative thinkers like B. While following instructions and collecting nectar from known sources may result in short-term productivity, it is important to have bees that can think creatively. This is similar to the idea that the opposite of a good idea is another good idea. A humorous example of problem-solving is a situation where firefighters encourage people to fit smoke alarms in low-cost housing. However, most people only accept one smoke alarm when they need three.
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