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Exploring Targeted Keywords for Different Marketing Funnel Stages
Targeting different keywords at various stages of the marketing funnel is crucial. For the problem-unaware stage, focus on educating about the issues they might be facing. Transitioning to the solution-unaware stage involves highlighting possible solutions available. Lastly, in the product-unaware stage, provide details on the product's features and pricing. For example, using keywords like 'struggle with typefaces' or 'improve design skills' can target the problem-unaware group. Moving to the solution-aware phase, target keywords related to graphic design and typography to address their needs. At the unaware stage, consider keywords that resonate with their challenges, such as 'lead magnet not converting due to illegible text.' It's essential to connect with the audience's needs to guide them through the funnel effectively.