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271: Automating Documents & Productizing Your Services (with Dorna Moini)

The 80/20 Principle

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Productizing Legal Services: Selling Atypical Offerings

Productizing legal services involves selling atypical offerings, like forms, that lawyers typically don't sell. It allows lawyers to monetize their expertise and offer additional services to clients. This concept is similar to how legal zoom introduced forms that lawyers don't typically sell and expanded their offerings. Productizing legal services is about providing value and options to clients, allowing them to pay for different aspects of the service.

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