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312 - How Jason Gracia Built a 7-figure, Productized Web Design Business
Web Design Business with Josh Hall
Emphasizing Practical Results Over Novelty in Website Creation
The approach taken in website conversations was about positioning the website as a tool to provide practical results rather than a unique work of art. Clients were introduced to the idea that using proven frameworks and templates can lead to tangible results in gaining clients. The emphasis was on avoiding using client money to test unproven concepts and instead providing what is known to work to help clients succeed initially and then experiment with unique designs once they have established a client base.
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