Importance of Marketing Know-How for Tech Founders

Having a combination of technical skills in creating software and marketing knowledge gives a significant advantage to tech founders. Successful launch of a startup requires understanding marketing and building distribution channels. It is crucial to have distribution, investors, and an audience to support the launch. Tech founders often lack marketing expertise and distribution building skills. Utilizing no code tools like website builders, course dashboards, and social media platforms is essential. Twitter, LinkedIn, and Instagram are recommended for social media growth due to low friction, especially Twitter for its simplicity in writing persuasive messages. Content creation through YouTube, podcasts, and blogs is also beneficial in building a strong presence.