
Tech's Big Money Campaign is Getting Pushback with Margaret O'Mara and Brody Mullins
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Embrace Change for Political Transformation
The transition of the internet from a desktop-accessible website to a ubiquitous software-driven platform underscores a significant shift in the political landscape. The 2008 Obama campaign exemplifies this change by strategically leveraging digital networks, especially Facebook, to engage and mobilize voters. This innovative approach not only transformed the nature of political campaigning but also democratized access to political engagement, showcasing the power of technology to influence democracy.
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