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How to Copy Red Bull's $16 Billion Marketing Strategy in 4 Simple Steps
Marketing Against The Grain
Strategic Investment in Media Distribution
Investing in professionally filming and broadcasting sports events allowed Red Bull to gain massive free distribution on global television, providing hours of airtime and reaching a wide audience without having to pay for advertising. By understanding the incentives of television producers and offering live sports content for free, Red Bull secured slots in television schedules, achieving a 10 times better result compared to competitors who bought traditional ad spots.
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