103. Simple Is a Superpower: How to Communicate Any Idea to Any Audience
Think Fast Talk Smart: Communication Techniques
Audience-First Communication
✨Key takeaways:
- Reverse engineer your communication by focusing on your audience's needs and pain points.
- Use storytelling to connect with your audience and lower barriers to change.
- Structure your communication like a 3-act story: setup, problem, solution.
- Always ask yourself, "Why should my audience care?"
To effectively communicate:
- Understand your audience's pain points. Example: When giving speeches, bombard organizers with questions to get into the heads of the audience.
- Reverse engineer your presentation based on their pain points. Example: Help the audience to understand and solve those pain points through presentation.
- Use storytelling to connect with the audience and lower barriers to change. Example: Steve Jobs showed people problems they didn’t know they had.
- Structure communication like a story.
- Act 1: The Setup (explain the status quo and its problems).
- Act 2: Introduce your solution/idea (product/service) and benefits.
- Act 3: The solution (how audience can get the solution).
- Ask yourself: Why should my audience care?
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