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Huberman Lab cover image

How Placebo Effects Work to Change Our Biology & Psychology

Huberman Lab

NOTE

Conditioned responses we create- ex: food and smell

Certain smells associated with consuming certain foods can lead to increases in insulin levels due to conditioning effects. The conditioning effects of stimuli in the context of eating and specific foods can be highly modifiable. Experiments have shown that individuals can experience an increase in insulin just by hearing a bell or buzzer that was previously associated with consuming a particular food. This demonstrates a conditioned insulin response that can be created through repeated stimulus associations.

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