Retool CEO David Hsu on Finding Product-Market Fit via Sales
ACQ2 by Acquired
00:00
Selling a horizontal solution is easier in the case of Ritool because the target market is engineers who are skilled at building solutions from scratch using platforms like React. Engineers' best alternative to Ritool is building a tool in React in-house, which further explains why selling a horizontal solution has been successful. This approach contrasts with selling vertical solutions like notion, where users may have specialized software for different tasks, making it a challenge to replace them with a horizontal tool.
Play episode from 09:45
Transcript
