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Stitch Fix: Katrina Lake (2018)
How I Built This with Guy Raz
Presenting an Early-Stage Business Model
A founder explains demonstrating the early-stage business model with a simple prototype and a box of laminated cards, emphasizing that at the seed stage, it was solely an idea. The business model evolved to involve a monthly $20 subscription for personalized styling services, providing flexibility for users to change frequency. The concept focused on purchasing inventory, understanding clients, becoming product experts, and offering tailored recommendations, akin to a high-end department store.
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