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Building AI Content Empires with Noah Edelman, Co-Founder of The Neuron
"Media Empires" | The Business of Newsletters, Podcasts, Creators, and Data Acquisition
Sustainable Revenue through Understanding Audience Needs
Through customer research, the company aimed to enhance their revenue streams by introducing paid courses, training, and consulting services. However, despite a strong advertising engine, the audience expressed reluctance to pay for AI-related content due to the unclear value proposition and outcomes associated with AI. This lack of clarity posed a challenge in selling AI courses as customers were unsure about the practical applications and benefits of such courses.
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