Entrepreneurship has evolved over the past 30 years from a focus on formal settings like boardrooms and fancy dinners to a emphasis on social influence, connecting with people, and helping and uniting them. Those who fail to adapt to this new approach will be outperformed by individuals who grasp the importance of connecting with others in the modern business landscape.
What is personal branding? Is it only important for a chosen few or everyone? Recently, Andy Frisella was featured in an Inc. Magazine article on the topic. Whether it is being mindful of the online presence you have cultivated over time, transferring solid social skills from real life to digital platforms, or creating content that is an authentic reputation of who you really are, successful entrepreneurs have to be aware of the critical issues connected to personal branding.