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Focused initiatives for shareholder value
Amazon has numerous initiatives across various sectors like Amazon Prime, Kindle, AWS, Marketplace, and more. While investors might be apprehensive due to the vast number of initiatives, in 2014, Bezos highlighted three initiatives that significantly impacted shareholder value: Marketplace, Amazon Prime, and AWS. Bezos emphasized the importance of focusing on initiatives that customers love, can grow significantly, have strong returns on capital, and are durable over time.