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The Daily cover image

How Trump’s Conviction Could Reshape the Election

The Daily

NOTE

Focusing on the Base versus Broad Appeal in Campaign Strategy

The criminal conviction seems to be helping Trump catch up to Biden in fundraising by appealing to his base and those who view the legal system as rigged against him. However, the strategy may not effectively reach the crucial 7% of voters who indicated that a conviction could sway their vote from Trump to Biden. Trump's advisors prefer he focuses on fighting a system he perceives as perverted rather than continuously revisiting trial details.

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