Positioning with April Dunford cover image

From Cold Calls To Positioning Expert: The Story Of How I Got Here

Positioning with April Dunford

NOTE

Methodology opens the door, but challenges remain

Having a methodology for positioning is crucial as it provides a structured approach for the process. However, even with a methodology in place, there are numerous ways to make mistakes during the positioning process. While the methodology enables the positioning to be done, it does not necessarily make the process easy.

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