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Embrace AI or Get Left Behind
The rapid advancement of AI technologies is outpacing consumer understanding and even industry leaders' ability to adapt. Current discussions suggest that AI might eventually replace traditional search engines like Google. Perplexity.ai stands out as a promising AI hybrid search solution that effectively combines AI with traditional search engine results, providing citations and links to original sources. This indicates that SEO remains vital; without visibility on Google, businesses risk being overlooked by AI tools that depend on established search data. The integration of AI into search emphasizes the crucial need for businesses to adapt their digital strategies accordingly.