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Meta
Acquired
Meta's Focused Research Approach
Summary: Meta's interest in AR/VR emerged alongside their exploration of AI around 2012. Driven by a focused research approach, they targeted specific areas they believed represented the future, similar to their AI strategy with FAIR. This led to significant investments in both WhatsApp and Oculus in quick succession during 2014. Insights:
- Meta's approach involves identifying specific technologies they believe are the future and investing deeply in them.
- Their acquisitions of WhatsApp and Oculus, only a month apart, demonstrate their strong conviction in the potential of AR/VR.
- Meta's focused research strategy is similar to their approach with FAIR for AI, emphasizing specific research over general exploration. Proper Nouns:
- WhatsApp: A messaging app acquired by Facebook in 2014 for $19 billion.
- Oculus: A VR company acquired by Facebook in 2014 for $2 billion.
- FAIR: Facebook AI Research, Meta's AI research division.
- AR/VR: Augmented Reality and Virtual Reality, technologies Meta believes are the future.
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