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Alex Danco — Finding Mystery in the Margin (EP.234)
Infinite Loops
Location Matters: Find Your Optimal Positioning
In the realm of commerce, the choice of location is crucial for success, and this principle extends into e-commerce as well. For traditional storefronts, businesses must weigh the advantages of high foot traffic against the costs of rent, deciding whether to invest in a prime location or seek budget-friendly alternatives. Similarly, in e-commerce, the focus shifts to strategic ad placements and customer discovery. Understanding where to position ads and how to attract potential customers is essential for generating traffic and driving sales online, mirroring the considerations of physical retail.
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