Conflict and Contrast Drive Engagement

Storytelling hinges on the principles of conflict and contrast, which are essential elements to incorporate in visual content like thumbnails and titles. This approach is not limited to larger productions but extends to everyday examples, showcasing its universal applicability. To differentiate your value proposition, analyze the identities of your audience by categorizing them into three groups: identities, emotions, and actions. This structured exercise helps in understanding the diverse perspectives and feelings within your audience, ultimately guiding effective content creation.