Acquired cover image

Charlie Munger

Acquired

00:00

Costco's Wealthy and Picky Customer Base

Costco offers the lowest prices but attracts wealthy and discerning customers. They knew from the beginning that rich people are interested in saving money. These customers are not just wealthy but also intelligent and picky. At the Daily Journal annual meeting, Peter Kaufman mentioned an old saying that a young man knows the rules and an old man knows the exceptions. Buffett finds exceptions in life to be most useful.

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