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Creator Lab - interviews with entrepreneurs and startup founders cover image

Emily Heyward, Red Antler // How To Build A Brand People Love

Creator Lab - interviews with entrepreneurs and startup founders

NOTE

The Significance of Electronics Brand Loyalty

The choice between Android and iPhone is not merely about hardware or camera quality but encompasses a sense of self. The distinction between green text bubbles (Android) and blue bubbles (iPhone) is seen as a reflection of one's social standing. Owning an iPhone, despite its price, represents entry into an exclusive club and a certain community, indicating a broader social and economic implication beyond just the device itself.

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