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Eric Beinhocker & Diane Coyle on Rethinking Economics for A Sustainable & Prosperous World (EPE 02)

COMPLEXITY

NOTE

Shaping Free Markets By Introducing Publicly Funded Organizations (Like The BBC)

The BBC's distinctive publicly funded model with an independent governance structure has led to its high trust and quality standards. Unlike commercial broadcasters, the BBC prioritizes quality and impartiality over advertising revenue or viewership numbers. Introducing a similar model in other markets, like social media, could shift the dynamics by prioritizing truth and democratic accountability over click maximization for advertising revenue.

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