The Streetlight Effect and Confirmation Bias in Decision-Making

The streetlight effect, or the drunkard search principle, refers to the observational bias where people search for something wherever it's easiest to look./nConfirmation bias is a tendency to favor information that confirms or strengthens a pre-existing belief, and to be skeptical of information which challenges it./nConfirmation bias can occur at personal, corporate, and societal levels, leading to poor decision-making./nThe Simpsons episode 'Much Apu About Nothing' showcases confirmation bias in a humorous scenario.