The speaker expressed confidence that amidst tough competition in the non-fiction genre, Scott's book stands a good chance of success, especially with support from listeners. The speaker highlighted Doris Kearns Goodwin's potential to lead in book sales, praising her hard work. An offer was reiterated to donate $50 to charity water for every purchase of Scott's book when customers post the receipt on social media, emphasizing a charitable initiative. This marketing technique was appreciated, showcasing a blend of personal gain and philanthropy in promoting the book.