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Arrogance Undermines Credibility
In January 1996, the perception of arrogance and dishonesty surrounding Microsoft and its representatives significantly damaged their credibility, especially in legal contexts. The strong public reputation of key figures contrasted sharply with their defensive and dismissive responses during depositions. Microsoft argued that their practices, including bundling software, were beneficial to consumers, claiming innovation and free offerings as primary justifications. However, this rationale was undermined by the manner in which they presented their case, making it appear that corporate interests overshadowed consumer welfare.