Favoritism is prevalent even when we deny it exists. It often goes unnoticed because it subtly reinforces behavior that pleases us. For instance, pets typically receive unqualified positive recognition over family members due to their uncritical affection and consistency, exemplifying how reinforcement works. In a professional setting, individuals tend to favor those who flatter or agree with them, especially as they climb higher in their careers. This results in leaders being misled by those who appear competent but are actually adept at manipulation, confusing charm with capability. To guard against this, leaders should regularly assess their direct reports through specific inquiries to uncover potential biases and ensure they are not falling prey to deceptive suck-ups.

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