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Dru Johnson – Human Rites

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In Absence of Guidance, Culture Fills the Void

In the absence of clear guidance or instructions on social practices, individuals tend to adopt and adapt rituals based on cultural norms. This often leads to the commercialization of traditions, where generic items are repurposed for specific events, such as weddings, at inflated prices. The lack of direction does not result in inactivity; instead, people fill the gaps with culturally influenced adaptations, often shaped by external pressures and marketing strategies, as seen in the tendency to conform to consumerism surrounding major life events like weddings and graduations.

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