The Story Brand Framework

The guide is the one that i attach to being familiar with the story brand framework, because story brand is about your business like wher you tryg to help. So when you get into designing your websit and your messaging aand things like that, you want to create empathy and you want to exhibit authority but it can't just be all about you. It's all about the obem that your customer is is facing. That's your customer. They're the hero, and you are the guide. The first chapter, the victim, the villain, the hero and the guide. This is the thing to understand for the rest of the book to make sense. It's the basis of