The speaker emphasizes the importance of identifying the true nature of a business, whether it is a tech company or falls within a different industry, by using the analogy 'if it looks like a duck and quacks like a duck, it's a duck.' They suggest consulting experts in the respective industries to gain insight. Additionally, the speaker discusses the assessment of tech-enabled businesses, defining them as traditional models with a software layer, and highlights the significance of evaluating the impact of the software in such cases.