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From Party Boy to Millionaire Bestselling Author: Mark Manson on the Business of Books
Never Enough
Monetization Strategy of a Multi-Platform Content Business
The content business employs two main teams: a production team responsible for YouTube, podcasts, with local staff in LA, and a web business team managing website, newsletter, social media, operations, and marketing. The business model includes a website membership offering courses and paid articles for $9 a month, brand deals, sponsorships for YouTube and podcasts, and book sales. Currently, revenue is split equally between the membership model and brand deals, with book sales contributing as well.
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