Podcasting Industry Insights

New podcast listeners, particularly those under age 30, are significantly interested in watching podcasts on video platforms like YouTube. They are more inclined to follow their favorite podcasts on social media. YouTube is now one of the top listening platforms for these new podcast listeners. Monetizing podcasts through video podcasts on platforms like YouTube is highly beneficial as it enhances audience engagement, click-through rates, and brand recognition. Podcasts serve as a powerful tool for creating top-of-funnel brand awareness and can lead listeners to conduct further research on brands after hearing about them on podcasts.