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Mike Maples on Navigating the Idea Maze and Building Breakthrough Companies
"Request for Startups" with Erik Torenberg
Backcasting and Niche Selection
The speaker discusses the concept of backcasting, which involves starting from a future goal and identifying specific steps to reach it. They highlight the importance of choosing the optimal long-term strategy over short-term gains. The speaker emphasizes the characteristics of a good niche, including common desperation among a group of people that can be addressed with a solution and tangible results for customers.
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