"Request for Startups" with Erik Torenberg cover image

Mike Maples on Navigating the Idea Maze and Building Breakthrough Companies

"Request for Startups" with Erik Torenberg

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Backcasting and Niche Selection

The speaker discusses the concept of backcasting, which involves starting from a future goal and identifying specific steps to reach it. They highlight the importance of choosing the optimal long-term strategy over short-term gains. The speaker emphasizes the characteristics of a good niche, including common desperation among a group of people that can be addressed with a solution and tangible results for customers.

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