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TIP643: The Luxury Strategy w/ Christian Billinger

We Study Billionaires - The Investor’s Podcast Network

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Evolution and Trends in the Luxury Sector

The luxury sector, once exclusive to royalty, has now expanded and catered to an increasing wealthy class, both domestically and internationally, across various product segments. While luxury brands target not only the extremely rich but also the mass affluent, statistics show that a small percentage of high-spending customers contribute significantly to luxury sales. The pandemic has intensified this disparity, with high-spending customers increasing their expenditure at a higher rate. Brands catering to the wealthiest demographics like Armès and Chanel have excelled in recent years. Companies are investing more in personalized experiences for high-spending clients, including private events, dinners, and travel. Demographic characteristics, such as age and self-made wealth, vary by market, with Chinese luxury consumers skewing younger and Western European/American consumers often being self-made.

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