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Rising Indian Whiskey Trend: The Case of Paul John
There is a rising trend in Indian whiskey, as evidenced by the success of brands like Paul John. The whiskey is made using barley from the Himalayas, distilled and matured in Goa, resulting in a fruity spirit with a creamy texture. Despite its potency at 55.2%, it has garnered awards, showcasing its quality and appeal.
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