2min snip

Founders cover image

#109 Adi Dassler (Adidas)

Founders

NOTE

Actions Speak Louder Than Words

During the rise of the Nazis in 1933, Audi's brother reluctantly joined the National Workers Party to protect their business and employees. Although Audi was not politically active, he supported athletes regardless of their background, even hiding Jewish people. Despite his membership in the Nazi party, his actions, such as helping Jewish people and making shoes for Jesse Owens, show his true beliefs differed from Hitler's ideology, emphasizing the importance of judging individuals by their actions rather than their words.

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