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The Most Misunderstood Terms in Marketing
Coffee With Cole: The Digital Writing Podcast
Craft Language to Cultivate Community
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Growth relies on creating specific language that resonates with your audience. By providing customers with a clear script, a categorical difference can be established, transforming perceptions and encouraging word-of-mouth promotion. For example, the distinction between 'writers' and 'digital writers' not only redefines roles but also fosters a new identity. This strategic use of language allows participants to associate with and promote the new category, enhancing community growth and visibility over time.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode