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My First Million cover image

The Formula To Break 100 Million Views On Shorts (ft/ Jenny Hoyos)

My First Million

NOTE

Analyzing Video Content to Maximize Subscriber Conversions

The speaker's team developed tools to analyze viewer behavior to enhance subscriber conversions. By manually labeling video content and analyzing subscriber conversions, they discovered that videos featuring the speaker's family and wholesome content led to double the subscriber conversions. Interestingly, although malicious content generated 10x more views, it resulted in regular conversions. This analysis shed light on the importance of strategic content choices in maximizing subscriber conversions and highlighted the complexity of factors influencing subscriber growth.

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