Social Media Usage Insight

The primary motivations for using a social network are entertainment and meeting/dating people. Twitter, for example, is primarily used for entertainment. Users spend 88% of their time on Twitter on mobile devices, indicating that social media usage is focused on entertainment while on the go. Therefore, simplifying the pitch for a social network to focus on finding interesting people with similar interests rather than emphasizing decentralization is more appealing to the average consumer.

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