AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Understanding TAM, SAM, and SOM in Business
TAM refers to Total Addressable Market, representing the entire potential market for a product or service. SAM is the Serviceable Addressable Market, which is a subsection of TAM including only the portion where the company can realistically compete and sell. SOM is the Serviceable Obtainable Market, depicting the specific segment that the company can capture and win over with its offerings.